… being persuaded to spend money we don’t have, on things we don’t need, to create impressions that won’t last on people we don’t care about.

One interesting idea is the quadrants formed by self-regarding to other-regarding behaviours axis and novelty-seeking to tradition/conservation axis. He argued that our systems systematically encourage one narrow quadrant of self-regarding and novelty-seeking behaviour. Therefore the solution is not about changing human nature, but opening up the breadth of human possibilities.

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